URL/Distribution Method:
http://www.betterlifemedia.com

Project Duration:
October 2004 - December 2004

Project Team/Contributors:
Jo Davison - Creative Vice President
Lisa Helminiak - Interactive Vice President
Vicki Homuth - Account Executive
Mark Saunders - Design Director
Liina Koukkari - Designer
Bud Snead - Designer
Nate Cook - Developer
Ellie Thomas - Project Manager

Project Summary:
1. Better Life Media (BLM) provides tips, advice and tools from top experts in areas of self improvement. The new venture start-up company needed a website that was approachable, inspiring, and energ etic.

2. Success was achieved by encapsulating the characteristics of BLM in the site and meeting BLM's commerce needs.

3. The target audience is the ten percent of adults in the general public who actively seek ways to improve their lives through knowledge, products, and services.

4. Visitors to the site should be able to easily find the information they seek, as weel as correlating products or services. Users should leave the site feeling as through their needs were met.

5. Time was the largest constraint. The site had to be completed within three months–in time for a launch deadline with parter AOL.

6. The initial site architecture was drawn, followed by the creation of wireframes, creative concepts, and development.

7. During the first 10 days, there were over 1,000 new hits per day and over 70,000 unique sessions.

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