URL/Distribution Method:
www.catalyststudios.com

Project Duration:
November 2004 - March 2005

Project Team/Contributors:
Jason Rysavy,
Tim McCracken,
Joey Marchy
Michael Gerwe

Project Summary (75 words or less):

Simplicity and ease of navigation was the focus of the Catalyst Studios website design. The primary focus of the website is to showcase our work. Secondary focuses are allowing for client approvals in the Client Access sections and providing a means to contact and learn more about the company.

1. What was the purpose of the project? (business objectives, design challenges)

A facelift for our existing site which was a few years old. The challenge was finding time to design our own site!

2. What was your measurement for success?

A site that everyone in the company approved of.

3. Who are the target user(s)? (user profile: demographics, abilities, needs/goals)

Potential and existing clients, future hires looking for info on the company and our culture.

4. What is the desired user experience for each? (behaviors/actions)

Hopefully a fun site to browse, and interesting portfolio experience.

5. What were the project parameters or constraints you were working within? (integration with existing site, technology requirements, limited budget, etc.)

Our biggest constraint was being our own client, and finding direction we were happy with.

6. What process and/or methodologies did your team use during the project? (usability research, wireframes, etc.)

Storyboard, wireframes.

7. What have the results/response been to date? (increased sales, visit duration, etc.)

Too soon to tell!