URL/Distribution Method:
www.designcue.com

Project Duration:
November 2004 to present

Project Team/Contributors:
Creative Director / Designer: Alan Colvin
Design / Production: Nyla Niblo
Design / Implementation: Mark Sandau
Copywriting: Ed Mathie, Alan Colvin

Project Summary (75 words or less):

The website was created to deliver essential content on Cue, Inc., a branding and design company. The site was designed to be viewed primarily by potential clients and creative partners, providing quick, accessible information about how Cue thinks and approaches work. Simple, edited content, efficiently presented, is respectful of the audience's time. The site shows less rather than more, and reveals content in a simple, cool way.

1. What was the purpose of the project? (business objectives, design challenges)

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2. What was your measurement for success?

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3. Who are the target user(s)? (user profile: demographics, abilities, needs/goals)
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4. What is the desired user experience for each? (behaviors/actions)

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5. What were the project parameters or constraints you were working within? (integration with existing site, technology requirements, limited budget, etc.)

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6. What process and/or methodologies did your team use during the project? (usability research, wireframes, etc.)

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7. What have the results/response been to date? (increased sales, visit duration, etc.)

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