URL/Distribution Method:
www.designguys.com

Project Duration:
Seven Weeks (no dates given)

Project Team/Contributors:
Steve Sikora, Creative Director
Shawn Hogland, Designer/Programmer

Project Summary (75 words or less):
N/A

1. What was the purpose of the project? (business objectives, design challenges)

To create a detailed yet accessible website to showcase capabilities, portfolio and case studies. Also accessible is include client list, staffing, awards and complete contact information.

2. What was your measurement for success?

Ease of use. This has been clients number one comment with our past site. Next is the impact of the work shown. The previous site erred on the side of smaller imagery.

3. Who are the target user(s)? (user profile: demographics, abilities, needs/goals)

Clients, potential clients and anyone interested in Design Guys.

4. What is the desired user experience for each? (behaviors/actions)

To quickly and painlessly preview the type of work we have done and understand the scope of it as it relates to capabilities.

5. What were the project parameters or constraints you were working within? (integration with existing site, technology requirements, limited budget, etc.)

The site aesthetic is a reflection of the new identity system that had recently been implemented. A website is a way to introduce new visitors to our work. It is not expected to clinch deals or land new accounts, nor is it a replacement for a face to face presentation.
This vehicle will not make or break us. Instead, it is meant to serve as an additional tool in the box to help explain ourselves to the outside world and that is exactly what it does.

6. What process and/or methodologies did your team use during the project? (usability research, wireframes, etc.)

Common sense.

7. What have the results/response been to date? (increased sales, visit duration, etc.)

The site is freshly launched and still being tweaked.