URL/Distribution Method:
www.genzryan.com

Project Duration:
June 2004 - November 2004

Project Team/Contributors:
Jason Rysavy
Tim McCracken
Joey Marchy

Project Summary (75 words or less):

This website redesign was one component of a complete identity overhaul that we did for Genz-Ryan which also included new letterhead, uniforms, equipment vans, print advertising, and brochures.

1. What was the purpose of the project? (business objectives, design challenges)

Our client did not have an existing web presence, the site need to follow new identity standards an guidelines.

2. What was your measurement for success?

A happy client, and a frequently visited website.

3. Who are the target user(s)? (user profile: demographics, abilities, needs/goals)

Potential clients look for information on Genz-Ryan's products and services.

4. What is the desired user experience for each? (behaviors/actions)

What is the desired user experience for each? (behaviors/actions)

5. What were the project parameters or constraints you were working within? (integration with existing site, technology requirements, limited budget, etc.)

The budget was somewhat limited, and needed to be easy for all visitors to use.

6. What process and/or methodologies did your team use during the project? (usability research, wireframes, etc.)

The website was wireframed

7. What have the results/response been to date? (increased sales, visit duration, etc.)

Information not available at time of entry.