URL/Distribution Method:
www.wausaupaper.com

Project Duration:
April 2004 - September 2004

Project Team/Contributors:
Paul Wharton - Creative Vice President
Amy Anderson-Hjulberg - Account Executive
Liina Koukkari - Designer
Michelle Solie - Designer
Brian Beatty - Writer
Reid Durbin - Developer
Nick Zdon - Photographer

Project Summary:
1. Wausau Paper needed a corporate Web site that would communicate the company's new identity and give structure to the various divisions under the corporate Wausau brand.

2. Our goal was to create a site that effectively unified and communicated the various product groups under the new Wausau identity.

3. Wausau has many divisions, and therefore many audiences. These audiences include commercial product buyers, retail buyers and specialty paper product buyers.

4. The most important element of the user experience is navigation. Visitors should be able to find relevant information quickly and easily.

5. The primary challenge related to this project was creating an overall look and feel for the site that was relevant to each of the product divisions.

6. In addition to creating wireframes and conducting usability research, Larsen interviewed key team members from each product line in an effort to find the unifying elements of each product division.

7. The site has been well-received by Wausau -- not only were the company's communication goals met, but they have plans for expanding the site to incorporate e-commerce capabilities.