URL/Distribution Method:
Coleman Tents Promotion Flash

Project Duration:
Awaiting final approval from client to launch

Project Team/Contributors:
Bret Hummel - Creative Director
Shad Petosky - Illustrator
Donn Ha - Developer

Project Summary (75 words or less):

To showcase Coleman's line of tents in a way that would appeal to any age group or gender.

Project Summary (75 words or less):

1. What was the purpose of the project? (business objectives, design challenges)

Feature Coleman's line of tents.

2. What was your measurement for success?
To be sure audience had an enjoyable experience while learning about key features of Coleman tents.

3. Who are the target user(s)? (user profile: demographics, abilities, needs/goals)

The user profile for this project is the weekend camper. While the flash piece appeals to all ages and all demographics, the target audience is families that enjoy camping.

4. What is the desired user experience for each? (behaviors/actions)

The desired experience is to entertain and inform the user about Coleman’s line of tents, as well as forwarding the piece to friends.

5. What were the project parameters or constraints you were working within? (integration with existing site, technology requirements, limited budget, etc.)

Very abbreviated timeline.

6. What process and/or methodologies did your team use during the project? (usability research, wireframes, etc.)

Storyboards and squirrel behavior was researched.

7. What have the results/response been to date? (increased sales, visit duration, etc.)

In the short time it's been done, the response has been extremely positive.