URL/Distribution Method:
www.haminthefridge.com

Project Duration:
October 2004 - April 2005

Project Team/Contributors:
Bret Hummel - Creative Director
Ben Dupont - Senior Designer
Dave Ewald - Designer
Donn Ha - Developer

Project Summary (75 words or less):

1. What was the purpose of the project? (business objectives, design challenges)

The purpose of our site is to show our wide range of capabilities through the site and through our portfolio. We want people to be able to easily view our wide variety of work and have a sense for the HAM personality.

2. What was your measurement for success?

We wanted to make the site that would be appealing to everyone in house.

3. Who are the target user(s)? (user profile: demographics, abilities, needs/goals)

The target users are potential clients, current clients, future hires and the interactive community.

4. What is the desired user experience for each? (behaviors/actions)
Goal of the site was to give the users an easy way to view our portfolio while also giving them an entertaining experience when they interact with our featured games.

5. What were the project parameters or constraints you were working within? (integration with existing site, technology requirements, limited budget, etc.)

Like all sites for design agencies, we were our biggest constraints.

6. What process and/or methodologies did your team use during the project? (usability research, wireframes, etc.)

Wireframes and storyboards.

7. What have the results/response been to date? (increased sales, visit duration, etc.)

The response has proved the site design is an overwhelming success. Site traffic has increased exponentially and the reviews have been nothing but stellar.