Project Title:
Polaris IQ Web site

URL/Distribution Method:
http://www.atomicplaypen.com/showcase/polaris_iq

Project Summary:
Polaris is a world leader in manufacturing high performance recreational products. AP created an interactive online experience to promote the features of Polaris Industries' new IQ snowmobile technology. The stylish modern experience features numerous rich media elements such as video, sound effects, and advanced Flash navigation. In addition, the experience is hosted by NASCAR superstar Ryan Newman. The Polaris IQ Flash piece takes a unique approach to presenting information by using two videos running simultaneously - the Ryan Newman video provide commentary to the second product video by highlighting the specific performance elements of the new IQ technology.

AP services included: online strategy, branding, storyboarding, user interface design, technical production and advanced Flash development.

Team:
Creative Director: Mike Kretsinger
Designer: Natalia Berglund
Flash: Natalia Berglund, Dave Chamberlain