URL/Distribution Method:
http://sites.target.com/site/en/kids/page.jsp?contentId=PRD03-000110

Project Duration:
May 2005

Project Team/Contributors:
Bret Hummel - Creative Director
Zander Brimijoin - Designer
Donn Ha - Developer

Project Summary (75 words or less):

Target wanted to promote the "Kids" section on the Target website. The Kid E-vites were designed to include many different kinds of children's activities.

1. What was the purpose of the project? (business objectives, design challenges)

Developed to promote the "Kids" section on the Target website. Evites were designed to include many different kind of children's ctivities.

2. What was your measurement for success?

Number of visits to the "kids" section on the Target website.

3. Who are the target user(s)? (user profile: demographics, abilities, needs/goals)

The user profile for this project would be parents with children. The interface had to be easy to navigate so parents could design the evite with their children.

4. What is the desired user experience for each? (behaviors/actions)

The desired experience is to entertain and inform the recipients of an event that will be occurring.

5. What were the project parameters or constraints you were working within? (integration with existing site, technology requirements, limited budget, etc.)

We needed to have the e-vite's variables work with Target's servers and with the flash piece.

6. What process and/or methodologies did your team use during the project? (usability research, wireframes, etc.)

Storyboards

7. What have the results/response been to date? (increased sales, visit duration, etc.)

Site traffic has increased and duration of visits have increased.