Selling Air. A Real-time "Mocumentary"

danny01.jpgPOPstick CEO and candidate on the latest season of NBC's The Apprentice, Danny Kastner is known for his tendency to break out in song while firing up an audience. But what's fire without air?

Danny will present somewere between 3:00 and 5:00 pm - depending on the length of discussion in other sessions.

To register for the event you can sign-up with our online registration form.

     
     
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Danny will present a cohesive e-marketing strategy so effective, it will allow fictitious client SkyAwry Inc. to sell its newly-patented innovation: Air. This lively session will start off with a bang when a SkyAwry marketing project manager is accused of incompetence, resulting in her firing in the company boardroom. Kastner will then help the audience develop a fresh approach to bring the vaporous product to market. To ensure all perspectives are covered, the session will include video interviews with SkyAwry employees

Speakers:
Danny Kastner, CEO, POPstick ("Danny from The Apprentice")

POPstick is a Boston-based company that develops interactive solutions for event, product and brand marketers. Prior to launching the company in 1998, Mr. Kastner founded two successful online media startups. He performed research at the MIT Media Lab and served on the faculty of Boston University, concentrating on music at both institutions. His creative achievements as a composer have earned him multiple awards from both BMI and ASCAP. Mr. Kastner's marketing acumen earned him a profile in the best selling book, "The Attention Economy: Understanding the New Currency of Business." He has also contributed articles to various technology, interactive and marketing publications.

To register for the event you can sign-up with our online registration form.

Tickets are limited, so sign up now.

Posted at June 4, 2005 01:08 AM

Comments

I saw Danny speak in NY at a Digital Marketing Conference. Out of all of the presentations I thought his was going to be the most off topic, filled with the most unknowing group of people possible.

As it turns out, it was the best presentation of the entire conference. He really knows his stuff and was able to explain how to build "community" to the most novice Interactive person.

He'll be an amazing addition to the event.

Posted by: kraabel at June 4, 2005 02:16 AM

This is pretty cool. I didn't even realize he was in the industry. I checked out the POPstick Web site and it looks like they do some pretty interesting stuff with flash.

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